Commercial & brand
Product Video Shot List Template
Product video has a fixed grammar: establish the object, show the detail, show it working, show the result. Almost every product film that fails does so because it skipped the detail pass and went straight to lifestyle.
This list gives you a full coverage set for a single product in roughly two hours.
Shots
26
Groups
5
Format
Checklist
The shot list
Hero shots
- 01Product alone on clean background, straight on
- 02Slow 360° rotation
- 03Three-quarter hero angle
- 04Top-down
- 05Low angle looking up — makes small objects feel significant
- 06Silhouette or backlit rim-light frame
Detail
- 07Macro of the primary material or finish
- 08Every control, port, seam and mechanism
- 09Logo and branding, close
- 10Texture — fabric, grain, metal, glass
- 11Moving parts operating, slow
- 12Scale reference — product in hand
Packaging
- 13Sealed packaging, all faces
- 14Opening, close
- 15Contents laid out flat, overhead
- 16Any insert, card, or documentation
In use
- 17Hands using the product, close
- 18Full context — person using it in the real environment
- 19The problem it solves, shown before
- 20The result, shown after
- 21Multiple use cases if the product has them
Motion and finish
- 22Slow push in on the hero angle
- 23Slide across the product
- 24Rack focus from detail to whole
- 25Product entering frame
- 26Final hero with space for a logo or price
Tips for this kind of shoot
- Clean the product between every setup. Fingerprints and dust are the main reason product footage gets binned.
- Shoot the packaging before you open it. Same rule as an unboxing — you get one chance.
- Leave a deliberate empty-space frame at the end for the logo lockup.
Use this list on your next shoot
Storeyz keeps your shots in story order for planning and regroups them by location for the day — then you tick them off on your phone as you get them.