Commercial & brand
Brand Video Shot List Template
A brand film is not an advert. It is a short documentary about why something exists, and the shots that carry it are almost always process and people rather than product.
This list is weighted that way deliberately.
Shots
25
Groups
5
Format
Checklist
The shot list
Place
- 01Establishing wide of where the work happens
- 02Exterior and signage
- 03Interior wide of the workspace
- 04The detail that makes the place specific
- 05Arriving in the morning — doors, lights, first movement
People
- 06Founder or lead, interview framing
- 07Founder at work rather than talking
- 08Individual team members, portraits
- 09Hands of each person doing their part
- 10Genuine interaction between colleagues
- 11Someone concentrating hard
Craft and process
Process footage is what makes a brand film feel true. Over-film it.
- 12Raw material or starting state
- 13Each stage of the process, wide and close
- 14The most skilled moment, slowed
- 15Tools and equipment, detail
- 16Quality check or finishing
- 17Finished item leaving
Product and result
- 18Finished product, hero
- 19Product in the customer's hands
- 20Product in real use
- 21Packaging and dispatch
Texture
- 22Light through a window in the workspace
- 23Steam, dust, sparks, sawdust — whatever the process throws off
- 24Worn surfaces, well-used tools
- 25Handwriting, notes, sketches
Tips for this kind of shoot
- Spend more time on process than on product. Process is what people remember.
- Film hands constantly. A brand film with no hands in it feels like a corporate video.
- Get one honest, unpolished sentence from the founder. It usually becomes the spine of the edit.
Use this list on your next shoot
Storeyz keeps your shots in story order for planning and regroups them by location for the day — then you tick them off on your phone as you get them.