Commercial & brand
Corporate Video Shot List Template
Corporate video is mostly interviews plus enough B-roll to cover them. The failure mode is always the same: three good interviews and nothing to cut away to, leaving you with eight minutes of talking heads.
This list weights the B-roll accordingly. Assume you need twice as much covering footage as you think.
Shots
26
Groups
4
Format
Checklist
The shot list
Interviews
- 01Interview setup wide, showing the environment
- 02Primary interview framing, medium, eyes on the upper third
- 03Second camera at 30–45°, tighter
- 04Cutaway of the interviewer listening
- 05Hands and gesture inserts
- 06Each contributor filmed in a different location
- 07Room tone, 30 seconds per location
Office and environment
- 08Building exterior and signage
- 09Reception and entrance
- 10Open-plan office, wide
- 11People working at desks
- 12Meeting in progress, through glass
- 13Whiteboard or collaboration moment
- 14Corridors and circulation
- 15Break area, kitchen, informal spaces
- 16Detail — screens, notebooks, coffee, hands on keyboards
Work and product
- 17The actual work being done, wide and close
- 18Product or service in use
- 19Screens showing the software or output
- 20Manufacturing, warehouse, or operational space if relevant
- 21Client-facing interaction
People
- 22Team portrait, posed
- 23Candid team interaction
- 24Individual portraits of key contributors
- 25Leadership walking and talking
- 26Genuine laughter — worth waiting for
Tips for this kind of shoot
- Record 30 seconds of room tone in every location. It fixes almost every audio edit later.
- Film each interviewee somewhere different. Three interviews against the same wall looks like one long interview.
- Ask every interviewee to answer in full sentences that include the question. It saves the edit when you cut the interviewer.
Use this list on your next shoot
Storeyz keeps your shots in story order for planning and regroups them by location for the day — then you tick them off on your phone as you get them.
How to use a list like this
How to Make a Shot List
A shot list is the difference between filming what you planned and filming what you happened to remember. Here is how to build one in about twenty minutes.
Video Production Workflow
The whole process end to end, without the crew structure that does not apply to a team of one or two.