Commercial & brand
Case Study Video Shot List Template
A case study video needs evidence, and evidence has to be filmed at the time. The most common failure is filming the interview six months after the project finished, with nothing left to show for it.
This list is structured around the narrative and calls out what to capture during the work, not after.
Shots
18
Groups
4
Format
Checklist
The shot list
The client
- 01Client premises exterior and signage
- 02Client at work in their environment
- 03Client interview, primary and second angle
- 04The team who did the work
The problem
Capture this before the project starts. Afterwards it no longer exists to film.
- 05The before state, filmed at the time
- 06Evidence of the problem — screens, queues, mess, numbers
- 07Client describing the situation
- 08Wide of the environment before
The work
- 09Work in progress, several stages
- 10Team collaborating
- 11Key decisions or milestones
- 12Anything physical being built, installed or changed
- 13Screens showing the work
The result
- 14After state, framed to match the before
- 15The metric on screen
- 16Client using the result
- 17Client stating the outcome with a number in it
- 18Wide of the environment after
Tips for this kind of shoot
- Film the before state at the start of the project. It is the shot you cannot go back for and the one that makes the after mean anything.
- Frame the after shot identically to the before. Matched pairs are the most persuasive thing in a case study.
- Get one sentence with a real number in it.
Use this list on your next shoot
Storeyz keeps your shots in story order for planning and regroups them by location for the day — then you tick them off on your phone as you get them.