Commercial & brand
Explainer Video Shot List Template
An explainer follows a fixed structure — problem, solution, how it works, proof, call to action — and each section needs different footage. Filming it in that order is what stops the middle sagging.
This list is organised by narrative section rather than by shot type.
Shots
20
Groups
5
Format
Checklist
The shot list
Problem
- 01The frustrating situation, acted or real
- 02Close on the point of frustration — the spreadsheet, the queue, the mess
- 03Someone visibly stuck
- 04Wide establishing the context
Solution
- 05The product or service appearing
- 06First moment of it working
- 07Relief or realisation on a face
- 08Hero shot of the product
How it works
- 09Screen recording of each key step, clean
- 10Over-the-shoulder of someone using it
- 11Hands on device, close
- 12Each feature demonstrated in isolation
- 13The output or result on screen
Proof
- 14Customer using it in their real environment
- 15Result or metric on screen
- 16Short testimonial soundbite
- 17Team or company context
Close
- 18Final hero frame with empty space for the logo and URL
- 19Call to action to camera
- 20Loop-friendly final shot
Tips for this kind of shoot
- Record screen capture at native resolution and clean the browser first — bookmarks and notifications date a video instantly.
- Film the problem section properly. Explainers that rush it never land the solution.
Use this list on your next shoot
Storeyz keeps your shots in story order for planning and regroups them by location for the day — then you tick them off on your phone as you get them.